KIM MICHELLE LEE

KIM MICHELLE LEE

KIM MICHELLE LEE

I’m Kim. I make brand imagery, video and interactive experiences for launches, social and websites.

I’m Kim. I make brand imagery, video and interactive experiences for launches, social and websites.

AI CREATIVE · BASED IN THE UK

AI CREATIVE · BASED IN THE UK

One roll

Two black-and-white portraits and a short video. Tight crops, silver details and a grain-led treatment bring the jewellery into focus.

Black-and-white portrait with a silver ear stack and chain detail
Black-and-white portrait with silver rings framing the face

ONE ROLL

An editorial jewellery concept pairing black-and-white portraits with a short video, with close attention to product detail.

Vance Davidson · Campaign stills and video

Independent speculative concept. Not commissioned by or affiliated with Vance Davidson.

39BC · Launch carousel

The Procession

A speculative dry body oil launch carousel, with carved figures carrying offerings towards the product before a final video reveal.

39bc.worldTemple of Hathor, Dendera
Slide 1: carved offering-bearers walk right along a sunlit temple wall; a small 39BC is chiselled among the hieroglyphs. Slide 2: the procession continues, figures carrying jars, lotus and incense.
1/3

39bc.world An offering, carried the length of the temple wall. Launching today: 39BC Perfumed Dry Body Oil.

Concept mockup, draft caption. Not a live post.

The procession begins: offering-bearers carved into the temple wall. The procession continues with offerings of jars, lotus and incense.
One wall, cut into three slides, so each swipe walks further along the procession.

Independent speculative concept. Not commissioned by or affiliated with 39BC.

39BC · Product image series

Four scents

A product image series for 39BC’s body cleansers, with risograph-inspired backgrounds drawn from each scent’s notes.

Fig Milk bottle on a pattern of halved figs Silk Veil bottle on white tuberose Sage Water bottle on green moss Denarii bottle on vanilla flowers

Independent speculative concept. Not commissioned by or affiliated with 39BC.

NEOM · Feed and Stories

The Wind Down

A hero still and subtle mist video for NEOM’s Wellbeing Pod, shown alongside a separate Christmas gifting Story.

9:41
neomwellbeingPosts
neomwellbeingOriginal audio
Still: the pod glowing in a calm living room in early evening
1/2

neomwellbeing Lamp low. Mist on. Phone face down. The evening starts here.

Feed post · 10-second seamless loop and still
9:41
neomwellbeing 2h
Christmas Story · 5.7-second loop, 9:16

Concept mockups, draft captions. Not live posts.

Independent speculative concept. Not commissioned by or affiliated with NEOM.

NEOM · Launch carousel

The Christmas table

A speculative NEOM Christmas carousel that unfolds across a candlelit table, ending with a video reveal.

neomwellbeingChristmas with NEOM
Christmas table, first panel: the beginning of the candlelit scene. Christmas table, second panel: the table setting continues.
1/3

neomwellbeing A little Glimmer at the Christmas table.

Independent NEOM concept. Mockup and draft caption, not a live post.

Christmas table, first panel: the beginning of the candlelit scene. Christmas table, second panel: the table setting continues.
One Christmas table, revealed across three connected slides.

Independent speculative concept. Not commissioned by or affiliated with NEOM.

adidas · Campaign stills and video

Movement in maroon

A speculative tennis campaign pairing stills and video to explore the contrast between delicate lace and athletic movement.

Close-up of the player tossing the ball for a serve against a blue sky
Hero image: the player stands at the net in a maroon knit dress, racket in hand
Serve close-up · Short video · Hero still

Independent speculative concept. Not commissioned by or affiliated with adidas.

Pernod Ricard · Interactive cocktail menu

Five classics

An interactive cocktail menu that helps visitors explore drinks by flavour and open their tasting notes.

Independent speculative concept. Not commissioned by or affiliated with Pernod Ricard.