The Wind Down

The Berry Blush Wellbeing Pod as the light you switch on when the day switches off. The room is built around the pod’s own glow, and the loop adds only slow mist and a little movement in the light. For Christmas, a short stop-motion Story: three minis slip out of the gift bag and tuck back in.

My role

Concept, visual direction, image production and motion.

The idea

An evening ritual built around the pod’s own glow, with a separate seasonal gift-bag Story.

Decisions & development

The light and slow mist carry the Wind Down scene. The Christmas Story uses a different rhythm: three minis emerge from the bag and return. The feed pairs motion with a still so the idea works in both formats.

Credits & status

Self-initiated concept. Not commissioned by NEOM. Product references belong to NEOM; imagined scenes and creative treatment by Kim Lee.