My background spans 15 years in marketing, content and digital operations, including Meta, The New York Times and Dow Jones / The Wall Street Journal. I hold a Master’s in Creative Advertising (Art Direction) with Distinction from QUT.
That mix shapes how I work: thinking about the audience and the idea, then getting into the details of how it looks, moves and works. This portfolio brings together client projects, independent concepts and experiments in what new tools can make possible.
HOW I WORK
I start with what the work needs to communicate and who it is for. From there, I develop the idea, explore visual routes and refine the details through feedback. I enjoy the space between creative judgement and technical problem-solving, whether that means shaping light and texture, building an interaction or finding a better workflow.
WHAT I MAKE
Content for launches, social media and websites. Campaign imagery and video. Websites and interactive experiences. Tools and automations that make everyday work easier. The projects here show both the finished pieces and the thinking behind them.
REKODE
REKODE is my business, where I work directly with founders and alongside creative teams on brand imagery, websites and launch materials. This portfolio is a broader view of my work, interests and experiments.