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Web Redesign + Development · Content
the problem
The business had grown, the positioning had sharpened, but the website hadn’t kept up. An outdated Squarespace site was doing more harm than good and there was no time or appetite to be heavily involved in fixing it. They needed someone to take the brief and run.
the approach
I started with a working prototype — a structured mock-up they could react to before anything was built. Once signed off, I migrated everything from the existing site, rewrote all the copy, sourced new imagery, and rebuilt the entire structure around where the business actually was today. The client made a handful of decisions at key moments and left the rest to me.
the result
A complete brand and website delivered in three weeks, including a process visualisation showing how they work with clients, a ticker of key stats, an FAQ section, and a limited availability indicator. SEO set up from day one. At handover I spent time with the founder so he could manage and update the site himself — no maintenance retainer, no third-party hosting fees, no dependency on external support. Just a finished result built to last.