The client shared reference sites including competitors, so I could understand the aesthetic direction quickly. From that I built a rapid prototype showing the layout and structure before anything was designed, giving them something concrete to react to early. They had an existing logo commissioned separately, so the work was about building a full brand world around it. The strategic starting point was a marketing one, not a design one: the client wasn’t selling houses, they were selling a lifestyle. That distinction shapes everything — the copy, the imagery, the tone, the way the spaces are presented. I built the entire narrative around that idea, working across brand, copy, and build as a single connected engagement.