Sep 2026 · AI Art Direction · Independent Concept
adidas — Movement in maroon
A tennis campaign concept built around movement, colour and the maroon lace dress from adidas’s 2026 New York Tennis Collection.
The concept
I was drawn to the contrast between delicate lace and the physicality of tennis. I used the dress as the starting point for a series of stills and a short film: deep maroon against clay orange and blue sky, with the energy of a player mid-point.
Chasing realism
63 iterations across five models before I had a set I was happy with. Most of that work was in the details: fabric that behaves like fabric, skin that keeps its texture, and motion blur that feels like a shutter rather than a filter.
I worked in FLORA, building from 10 uploaded reference images through 54 image iterations and 9 video iterations. The aim was a consistent visual world across stills and motion, with the dress, light and movement holding together from one shot to the next.
Seedream 5 Pro · Nano Banana Pro · MiniMax H3 Max · GPT Image 2.5 Flare · Nano Banana 2
The final set
Five images and a short film exploring how far AI can carry a fashion campaign concept. There are still details I would push further, but this set gets closer to the texture, colour and sense of movement I was after.
Independent concept created for artistic exploration only. Not affiliated with, endorsed by or sponsored by adidas.